KELLER WILLIAMS

Personal Exclusives

Listing your home as a personal exclusive allows you to control what information is shared about you and your property, while still gaining exposure to top agents within Keller Williams — the largest agent network in the world.

What is a Keller Williams Personal Exclusives?

Keller Williams Personal Exclusives offer a unique opportunity to quietly introduce your property to a trusted network of top-producing Keller Williams agents and their highly motivated buyers—without going live on the public market.

This approach gives you a strategic advantage: you can gauge interest, refine your pricing, and avoid accumulating public days on market or premature price reductions that could impact your home's value.

Your journey with Keller Williams begins here. A Personal Exclusive listing is the foundation of our three-phase marketing strategy—designed to build momentum, increase exposure, and position your home for the most successful sale possible.

How does it work

A personal exclusive listing is an off-market home that a Keller Williams agent can share directly with their colleagues and buyers. Property details are not widely disseminated and will not appear on public home search websites.

Advantage

Secure the optimal deal by privately gauging the market to gather crucial insights, ensuring your listing remains fresh and enticing.

Versatility

Choose the opportune moment to divulge information about your residence, such as pricing, at your discretion and pace.

Discretion

Privacy is a valuable asset, and deciding to sell your home is a deeply personal, significant, and consequential choice.

Motives behind opting for a Personal exclusive sale of your home:

- Transitioning due to a new job or relocation

- Familial shifts such as marriage or divorce

- Changes in financial situations

- Health concerns necessitating discretion

- Possession of valuable assets like art or furniture

- Resistance to hosting open houses

- Desire for greater control over the sales process

- Avoidance of potential privacy breaches

"We decided to list our property as a Personal Exclusive on Keller Williams, with an assertive price point. Shortly after, a prospective buyer introduced by another KW agent viewed the house and promptly submitted a full-price, all-cash offer. This streamlined process made selling our home a breeze, eliminating any unnecessary hassle."

Samantha and Michael, Home Sellers | Redondo Beach Area

The Keller Williams Personal Exclusive program may not be accessible in all markets, and local policy definitions might limit the sharing of Personal Exclusive listings among agents, even within the same brokerage. In areas where the program is available, pre-marketing and listing strategies are decided independently by the client. Keller Williams does not endorse any specific strategy or promise particular outcomes. Benefits of using the MLS include but not limited to exposure to buyers through MLS and to all real estate agents and broker (and their potential buyer clients).

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