KELLER WILLIAMS

ย Personal Exclusives

Listing your home as a personal exclusive enables you to manage what information is shared about you and your home while still receiving exposure to top agents at Keller Williams.

It has been empowering sellers, buyers, and agents with technology since the beginning. Now, our KW Seller Concierge will assist you with the execution of a tailored plan for updating and staging your home for prospective buyers.

The KW Seller Concierge program is the latest in a suite of services designed to prepare your home for the market. Our Concierge facilitates high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, all with no cash out of pocket.

How does it work

A personal exclusive listing is an off-market home that a Keller Williams agent can share directly with their colleagues and buyers. Property details are not widely disseminated and will not appear on public home search websites.

Advantage

Secure the optimal deal by privately gauging the market to gather crucial insights, ensuring your listing remains fresh and enticing.

Versatility

Choose the opportune moment to divulge information about your residence, such as pricing, at your discretion and pace.

Discretion

Privacy is a valuable asset, and deciding to sell your home is a deeply personal, significant, and consequential choice.

Motives behind opting for a Personal exclusive sale of your home:

- Transitioning due to a new job or relocation

- Familial shifts such as marriage or divorce

- Changes in financial situations

- Health concerns necessitating discretion

- Possession of valuable assets like art or furniture

- Resistance to hosting open houses

- Desire for greater control over the sales process

- Avoidance of potential privacy breaches


"We decided to list our property as a Personal Exclusive on Keller Williams, with an assertive price point. Shortly after, a prospective buyer introduced by another KW agent viewed the house and promptly submitted a full-price, all-cash offer. This streamlined process made selling our home a breeze, eliminating any unnecessary hassle."

Samantha and Michael, Home Sellers | Redondo Beach Area



The Keller Williams Personal Exclusive program may not be accessible in all markets, and local policy definitions might limit the sharing of Personal Exclusive listings among agents, even within the same brokerage. In areas where the program is available, pre-marketing and listing strategies are decided independently by the client. Keller Williams does not endorse any specific strategy or promise particular outcomes. Benefits of using the MLS include but not limited to exposure to buyers through MLS and to all real estate agents and broker (and their potential buyer clients).

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